Marketing of innovations under current technological trends

State Exam Attestation Test

R&D practice (pre-graduate)

Pre - graduate practice is an important element of the educational process , because in the formation of highly qualified specialists in the field of integrated marketing analysis and applied marketing research, a large role belongs to practical professional training.
 The main objective of externship is to strengthen students theoretical knowledge acquired with practical experience as well as skills of independent work, the final choice of a theme of final qualifying work, collecting materials for her writing.

Marketing metrics

The purpose of the course is to develop the students' skills in assessing the internal and external environment of the enterprise, determining the effectiveness of marketing projects. Formation of a system of indicators for a comprehensive assessment of business.

 

Course objectives:

­   development of applied aspects of the formation of the marketing information system;

­   acquisition of knowledge in the field of formation of indicators of activity of the modern enterprise in the market;

­   development of information analysis skills;

­   familiarization with methods for determining economic efficiency;

­   familiarization with methods for determining the effectiveness of marketing activities;

­   development of analytical skills for assessing the experience of domestic and foreign companies to perform benchmarking.