The aim of the course: to provide students with the necessary theoretical knowledge of marketing management principles and practices of an effective system of planning, organizing and controlling the marketing of the company.
Course Aims: The study of business processes and marketing tools at all levels of marketing management;
• Mastery of the concept of marketing management as a modern business philosophy;
• Develop knowledge and skills of marketing decision making at the strategic level of management;
• Get practical experience in handling the problems of marketing in different contexts: domestic and international, "start-ups" and the long-serving corporate, product, industrial and consumer product use, goods and services;
• Study of the complex marketing activities in line with the strategy of the organization;
• Learn how a strategic and operational planning, marketing;
• Review of organizational structures and aims of marketing- Teacher: Валентина Викторовна Калыгина
This course is aimed at studying the basics of marketing audit as a comprehensive process for evaluating a company's marketing activities: from a market strategy to systems, working methods and organization of business processes in a modern enterprise.
Much attention is paid to the consideration of specific market situations, as well as the practical experience of conducting a marketing audit in Russian and international companies.
In the learning process, it is envisaged to control the assimilation of material and consolidate students' knowledge, develop skills for making independent decisions in marketing activities.
- Teacher: Валентина Викторовна Калыгина
The main focus is on practical issues of applying strategic marketing, as well as on mastering the concept of marketing as a modern business philosophy. Much attention is paid to the consideration of specific market situations, as well as practical experience in developing competitive marketing strategies. The course contents describe in detail the application of marketing management strategies inside the company, in order to foster the success of its product and price policy, as well as in the promotion of the company in the markets and in the choice of distribution policy. Much attention is also paid to strategies for developing key competitive advantages.
- Teacher: Хансол Ли
- Teacher: Сергей Юрьевич Черников
This course applies to individuals working in a marketing management role required to develop a comprehensive description of the company’s marketing operations as part of the marketing planning and management auditing process. The outcomes of marketing audits generally are used to correct corporate marketing plan, and furthermore to shorten the distance between the strategy and real-time business processes.
- Teacher: Сергей Юрьевич Черников
The subject "Strategic Analysis" is aimed at providing an introduction to the basic frameworks of modern strategy to help companies establish and sustain competitive advantages. The objective of this course is to introduce students to the role of the director faced by core strategic choices that concern the long-term performance of the corporation, and provide them with the necessary skills to formulate and implement effective strategies. This will help students to develop the relationship between managerial theory and real business practices, as well as the ability to use strategic management concepts to elaboration and adoption of managerial decisions
- Teacher: Хансол Ли
- Teacher: Сергей Юрьевич Черников
The aim of the course "International Economics" is to provide a framework for consistent reasoning about international flows of goods, factors of production, and financial assets, trade policy and monetary policy in open economy. Students are introduced to the patterns for understanding international trade patterns, examine trade policies, analyze the determinants of exchange rates and financial crises and address topical issues of international economic interdependence between states
- Teacher: Сергей Юрьевич Черников
The course focuses on approaches to making objective management decisions, including identification of a problem, defining goals and developing a decision plan based on sociological and statistical studies. Qualitative and quantitative analytical techniques are studied. Due emphasis is given to the types of design used in management research, data collection and analysis methods, hypothesizing and statistical verification and interpretation of the achieved results in order to solve management problems. The issues of reliability and validity are discussed.
- Teacher: Олег Иванович Павлов
The aim of the training course
"Global Consumer Trends" is the consideration of contemporary
consumer behaviour in a globalized economy. In addition, attention is paid to
the nature and characteristics of this phenomenon, we investigate the medium-and
long-term trends of changes in consumer behavioral patterns and build
a model of projected changes in consumer preferences and implement the advanced
planning of marketing activities
As a result of studying discipline the student should:
Know
- - Basic principles of formation of representations about the purchasing behavior of the consumers, as well as the essence of models of consumer behavior;
- - Features of definition of sectoral markets: types of market boundaries, criteria for defining the boundaries of the market; factors governing the structure of the industry as a market product;
- - General trends in the functioning of the global economy as a system;
- - Methods and approaches to the measurement of the levels of socio-economic development of the countries of the world;
- - Modern approaches to the analysis of consumer trends influenced by social, technological and economic changes in the world economy
Able to:
- - organize, synthesize and analyze information reflecting the state and dynamics of development of specific consumer markets in the world economy;
- - to analyze the collected information on the main indicators of the market, based on basic methods of gathering information about the study of consumer behavior;
- - to identify factors that characterize consumer behavior in different situations and find the explanation of consumer behavior depending on those or other external influences;
- - to analyze the relationship between economic phenomena, processes and institutions at the micro and macro level;
- - to search for economic, social, managerial information;
- - to collect primary statistical data on the status of individual countries and territories on the basis of publications of national and international economic organizations and public authorities;
- - to interpret trends in leading countries of the world;
Handle :
- - professional terminology;
- - the basics of calculating pricing for the products of firms analyzed consumer market;
- - the methods of forecasting of prospects of development of the industry taking into account changes in the national and international economy.
108 hours
English Language
- Teacher: Сергей Юрьевич Черников
38.04.02 "Management"
The
aim of the course "International Marketing" is to look a study of
modern approaches to the development and functioning of organizations in
foreign markets that improve the efficiency of enterprises. The course material
allows future marketing professionals to freely navigate in the peculiarities
of company operations on the global market.
As a result of studying discipline the student should
Know
- main categories of discipline;
- methodology and methods of research of a foreign market and consumers;
- the methods of analysis, evaluation and selection of foreign market;
- basics and methods of foreign market segmentation and product positioning;
- features of the marketing mix when operating in foreign markets;
- effective marketing strategy when entering the foreign market.
Be Able to:
- to systematize, generalize and analyze information that reflects the state and dynamics of foreign market consumption;
- to identify factors affecting the functioning and development of foreign markets;
- organize the market research in the interests of the company, including in foreign markets;
- to make a choice of optimum strategy for the enterprise, based on the analysis of the current situation and research of foreign market;
- effectively promote the foreign market their products;
- identify the features of marketing activities in different foreign markets to interpret the development trends of the company marketing operations in the world and the selected region.
Handle:
- professional terminology;
- the fundamentals of distribution system and structures analysis in international market;
forecasting methods of market development prospects, taking into account changes in the national and international economy.108 hours
English language
- Teacher: Хансол Ли
- Teacher: Сергей Юрьевич Черников
38.04.02 "Management"
The
subject "Managerial Economics" is aimed at helping students develop
the relationship between economic theory and business practices, as well as the
ability to use economic concepts and methods of analysis in the elaboration and
adoption of managerial decisions
As a result of studying discipline the student should:
Know
- the main types of decisions taken by the management company in allocating corporate resources;
- key criteria forming the goals of the company and the principles of corporate goal-setting; economic essence and main principles of enterprise risk management;
- the economic substance of the practical use of the concepts of market equilibrium, elasticity and utility;
- the basics practical analysis and forecasting of demand for the company's products and anticipated production costs;
- principles and factors of pricing the company in a variety of configurations of competitive environment
Able to:
- - to evaluate the current status and potential of the company in the market
- - to assess the security of enterprise assets to achieve your goals;
- - create reasonable from the economic point of view the price policy of the company to achieve a market optimum;
- - to assess the economic performance indicators of the enterprise.
Handle :
- methods of evaluation of economic efficiency of management decisions and their impact;
- methods of calculation of indicators that adequately express the objectives of the firm;
- the main methods of risk assessment for management decisions of the company;
- calculation of efficiency of use of capital of the company;
- practical application of methods of economic theory to determine the level of demand in the market;
108 Hours
English Language
- Teacher: Хансол Ли
- Teacher: Сергей Юрьевич Черников